Revitalize your website
If you have a website that is several years old, it’s time for some refreshing. Look over the content. Is your message clear? Is it focused on your audience?
Recycle Your Content. Polish it up and twist it in a way that is relevant – in the now. Also, make sure you update your social media platforms and marketing material to be consistent across the board.
Bonus Tip: Transform a collection of blog posts into an eBook.
Mobile Responsive Design. Is your website responsive - designed for mobile or tablet? When you consider that almost half of Canadians' time online is now spent on mobile devices, your site needs to work well when people view it on a mobile device or tablet.
Test it here. If it isn’t responsive, check with your web hosting partner.
Website Stats. Do you know what’s going on with the performance of your site? Your web hosting provider probably offers proprietary tools. If not, Google Analytics has tools to help you track who is visiting your website, their location, which pages they browse, and how long they stay on your site.
Revitalize Your Marketing Plan
When was the last time you looked at your marketing plan? Maybe, all you need is to just refresh what you already have in place. Review the direction in which you want to head, and you will find your day-to-day actions start to reflect that.
Revitalize Your Email Signature
Add website, social media links, logo or link to a marketing campaign or your e-book.
Need some inspiration? Get some great examples in this article from Yesware.
With a few tweaks, you can bring new energy into your business for the rest of the year. It doesn’t have to be too daunting if you try a few at a time. And remember, being a small business owner doesn’t mean you have to do everything yourself – outsource tasks that eat up time in your schedule. Free yourself up to focus on other, more important activities that help move your business forward.
Find out more about working with me, get in touch and schedule a free 1-hour consultation. I would love to chat with you. This consultation is informal and carries no obligation. We will get acquainted, go over information, and explore options available to you.
Thanks so much for taking the time to stop by and read this. You absolutely rock!